Client
7th Power
Role
Designer
As an exciting new player in its field, 7th Power needed a brand identity that would stand out in a sea of fashion investment groups. We prioritized a visual language that demonstrates commitment to technological innovation, and cutting-edge fashion.
STRENGTH IN NUMBERS
Fashion brands, like many small businesses, are often born in silos, with limited resources for amplification. 7th Power groups like-minded companies together, unlocking their potential for exponential growth. The name and brand system reference that potential directly, while subtly nodding to its founder’s jersey number.
